Email Marketing

Disabled Images :(

Wednesday, February 29th, 2012

Disabled Images in E-mail Disable Interest
Image blocking continues to be an issue for e-mail marketers. Marketing Sherpa reported (late 2010) that only 33 percent of those surveyed have images turned on by default. This is a vast difference from 2006, when the figure was a still concerning 55 percent. See more here:
http://www.clickz.com/clickz/column/1716214/disabled-images-email-disable-interest

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Percent Of Images Disabled

Tuesday, January 3rd, 2012

According to an December 27, 2010 article, image blocking continues to be an issue for e-mail marketers. MarketingSherpa recently reported that only 33 percent of those surveyed have images turned on by default. This is a vast difference from 2006, when the figure was a still concerning 55 percent.

It’s surprising that so many e-mail marketers, even those working for large companies, haven’t taken steps to make their messages more useful when images are off.

Read morre here:
http://www.clickz.com/clickz/column/1716214/disabled-images-email-disable-interest

Email Advertising

Tuesday, August 16th, 2011

“An advertisement not delivered is lost forever”.

Forward to a friend vs. unauthorized broadcasting

Thursday, August 4th, 2011

Email marketing is one of the most useful tools on getting your marketing message out to your audience. But, wouldn’t be be great if the marketing message had a reach outside of your contact list? This is where the “forward to a friend” button comes in. Most companies would enjoy having their message forwarded onto like-minded people.

Here is a message that appeared at the bottom of an email:

NOTICE: The information contained herein is copyright protected by [name of company]. Unauthorized reproduction, broadcasting, distribution, or duplication of this data in any form and/or by any medium is prohibited without prior written consent of [name of company].

Yeah, it is kind of a message that gets a person wondering… “should I forward it? Or ask permission first?”.

Let’s file this post in the “what were they thinking?” category.